Apple iPad iPhone Mobile Technology — 17 September 2012
iPhone 5 Pre-Orders Reach 2 Million in 24 Hours

Oops, they did it again…

Apple has reported that iPhone 5 pre-orders reached 2 million in 24 hours, doubling iPhone 4S pre-orders.

Surprising?  Far from it.

The iPhone 4S was a “nice” upgrade from the iPhone 4, and the best iPhone at that time, but not worthy enough of being named the iPhone 5.  Apple proceeded to do the same thing with the New iPad.  There were changes made, but not enough to deserve the name, the iPad 3 or the rumored iPad Mini.

Apple iPhone 5 iPhone 4S iPhone 4 Compare Models

The average user can’t tell the difference between the iPhone 4 and iPhone 4S, nor the new iPad and iPad 2, but put an iPhone 5 in their hand…ding, ding, ding!

Does this mean that if you bought an iPhone 4S or New iPad that you got ripped off, scammed or taken advantage of?  Not at all.  Both devices are awesome and worthy of their price tags.

So what does it mean that iPhone 5 pre-orders reached 2 million in 24 hours?  Apple has once again proven to be the marketing masters – as well as the makers and creators of a lot of kick-ass products.

When the iPad was released, the critics and nay-sayers were ranting that there was no camera, no USB port, it doesn’t support flash, blah, blah, blah…and they were right.  Did Apple know that the original iPad would have been a better product with a camera?  Of course.  Does the New iPad have a USB port?  Of course not.

iPhone 5 iPhone 4S iPhone 4 Comparison

Apple knows exactly what they’re doing, which is they released the iPad before all of its competitors, even without a camera, and why most people refer to any tablet as an iPad.  Apple knew that they had to make a noticeable difference with the iPhone 5 – and not just with speed and graphics, thus the 4-inch iPhone 5 screen is the first iPhone since it was released to change in size (smaller or larger).  Apple might not have known that they were going to sell 2 million in 24 hours, but I find it hard to believe that they’re surprised that they have, nor that the pre-order wait time is already pushed back to 2-3 weeks.

Did you order one of the first 2 million?  Now that you know these statistics, does it influence your decision on whether or not you’re going to buy the iPhone 5?  Do you have the iPhone 4?  iPhone 4S?  Thoughts?  Comments?  Questions?  Leave them below to show me you’re alive!  Bueller…Bueller…

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Joey Goodman

Founder at The Buddha Group

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